HC CONSULTING

BRAND STRATEGY + POSITIONING

As brand perception and experience now carry equal importance to product, I work with brands to provide guidance and direction led first and foremost by brand strategy and positioning. Focusing on all key consumer and media touch points and across all communications channels, this can include all communications and marketing messaging, media relations, website, social media, in-store and IRL experience, events, community, partnerships and activations. 

Your brand community serves as not only your best consumer, but often your best advocate and storyteller. I work with brands to build and grow their communities thoughtfully, authentically and organically. This can be through connection with my own community; a network of the leading Media, Tastemakers, Influencers, Stylists and brands within the luxury space and beyond or by further tapping into your existing brand community or extended community. By identifying and creating opportunities for engagement, clients can connect with individuals who provide a large sphere of influence, expand their own community while also providing credibility, visibility and increased brand awareness.

In an increasingly diverse and complex communications landscape, brands must now become their own best storytellers. Furthermore, they must show up in compelling new ways to penetrate the noise across multiple communications channels both cohesively, and consistently. I work with brands to develop and execute cohesive communications strategies to maximize brand messaging, visibility and awareness and ultimately create moments that will resonate with consumers and media alike, across all brand communications channels.

When done strategically and with the right like-minded partner, partnerships provide a tremendous opportunity to not only create compelling moments and experiences for your consumer and media, but also to expand your own community in a thoughtful and organic way. 
Partnership services include identifying and securing the right brand partner along with crafting and supporting execution of partnership programming. I additionally work with brands to support and optimize existing brand partnerships, ensuring you are getting the highest return on your investment from every angle of opportunity.

The need for brands to create strategic programming and IRL experiences for their community, media and consumers has only grown exponentially and is a key component to community building. However with such a crowded and competitive event landscape, it is important to create experiences that will resonate with attendees in order to recieve the desired ROI. 
With over 20+ years of expertise in events and guest experience, I provide a full spectrum of front of house services, working with brands to craft new and innovative ways to adapt to the changing brand experience landscape. When done successfully, brand events can grow and strengthen their community, increase overall visibility and awareness, and create press and social media worthy moments.