HC CONSULTING
About
HC Consulting is a boutique consulting agency founded by Hallie Chrisman, a leading expert in the PR, Communications and Brand Experience space with over 23 years working with some of the world's most prestigious fashion luxury brands.
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I work with best in class, value driven brands across the Fashion, Luxury, Wellness and Lifestyle industries committed to creating positive impact in a thoughtful, conscious and ethical way.
APPROACH
I partner with brands and entrepreneurs to build magnetic brand ecosystems that drive growth and create lasting resonance across every key brand experience touchpoint.
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Blending strategic thinking with deep experience across positioning, brand optics, communications, events, partnerships, and social media — along with an intuitive sense of what truly resonates — I craft individualized roadmaps that guide clients from where they are now to where they're meant to be.
Whether you’re evolving an existing brand or launching something entirely new, I help you create a magnetic presence that naturally attracts your target community and consumer — and keeps them engaged.
SERVICES
• Strategy Development + Execution
• Brand Positioning
• Brand Experience Assessment + Advisement
• Product Development Advisement
• Communications + Brand Storytelling
• Concept Ideation
• Partnerships
• Activations + Programming
• Front of House Event Services + Ideation
• Senior Management Support
• Internal Communications Support
• Agency Selection + Management
• Team Building + Structural Advisement
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CLIENT EXPERIENCE
Vogue • Gucci • Givenchy • British Fashion Council • The Row
Rick Owens • The Council of Fashion Designers of America • Tory Burch
Ferrari • Brunello Cucinelli • The Peninsula New York • Pamela Love
Business of Fashion • Mulberry • Derek Lam • Augustinus Bader
Roberto Cavalli • Peter Som • Anya Hindmarch • Pringle of Scotland
Hill House Home • Jason Wu • New York Magazine • Lingua Franca
Alexander Wang • Yahoo! Style • Glamour • Tommy Hilfiger
Barneys New York • Tabitha Simmons
CORE SERVICES
BRAND STRATEGY + POSITIONING
As brand perception and experience now carry equal importance to product, I work with brands to provide guidance and direction led first and foremost by brand strategy and positioning. Focusing on all key consumer and media touch points and across all communications channels, this can include all communications and marketing messaging, media relations, website, social media, in-store and IRL experience, events, community, partnerships and activations.
COMMUNITY BUILDING
Your brand community serves as not only your best consumer, but often your best advocate and storyteller. I work with brands to build and grow their communities thoughtfully, authentically and organically. This can be through connection with my own community; a network of the leading Media, Tastemakers, Influencers, Stylists and brands within the luxury space and beyond or by further tapping into your existing brand community or extended community. By identifying and creating opportunities for engagement, clients can connect with individuals who provide a large sphere of influence, expand their own community while also providing credibility, visibility and increased brand awareness.
INTEGRATED COMMUNICATIONS
In an increasingly diverse and complex communications landscape, brands must now become their own best storytellers. Furthermore, they must show up in compelling new ways to penetrate the noise across multiple communications channels both cohesively, and consistently. I work with brands to develop and execute cohesive communications strategies to maximize brand messaging, visibility and awareness and ultimately create moments that will resonate with consumers and media alike, across all brand communications channels.
PARTNERSHIPS
When done strategically and with the right like-minded partner, partnerships provide a tremendous opportunity to not only create compelling moments and experiences for your consumer and media, but also to expand your own community in a thoughtful and organic way.
Partnership services include identifying and securing the right brand partner along with crafting and supporting execution of partnership programming. I additionally work with brands to support and optimize existing brand partnerships, ensuring you are getting the highest return on your investment from every angle of opportunity.
PROGRAMMING & EVENTS
The need for brands to create strategic programming and IRL experiences for their community, media and consumers has only grown exponentially and is a key component to community building. However with such a crowded and competitive event landscape, it is important to create experiences that will resonate with attendees in order to recieve the desired ROI.
With over 20+ years of expertise in events and guest experience, I provide a full spectrum of front of house services, working with brands to craft new and innovative ways to adapt to the changing brand experience landscape. When done successfully, brand events can grow and strengthen their community, increase overall visibility and awareness, and create press and social media worthy moments.
BIO
Hallie Chrisman is a seasoned expert in PR, Communications, and Brand Experience, known for shaping and amplifying some of the most respected brands in fashion, luxury, wellness, and lifestyle. With over 23 years of experience, she specializes in building magnetic brand ecosystems that align strategy, storytelling, and community-building across every key brand touchpoint.
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Hallie's career spans entrepreneurial ventures and deep agency leadership inclusive of 8 years tenure at KCD serving as Vice President PR, giving her a unique perspective on both global brand operations and emerging founder-led businesses. She has led integrated communications strategies, high-impact press campaigns, brand launches, cultural partnerships, and large-scale events for iconic names including Gucci, Givenchy, Vogue, the British Fashion Council, Ferrari Lifestyle, Tory Burch, Brunello Cuccinelli, and many others.
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A trusted partner to CEOs, creative directors, and brand founders, Hallie is known for her intuitive understanding of what resonates — blending strategic insight with creative vision to craft narratives and experiences that cut through the noise and build lasting emotional connection.
Also an expert in event strategy and execution, Hallie has overseen front-of-house operations for some of the industry's most high-profile events — including the CFDA Awards, Glamour Women of the Year, The Met Gala and BOF500 Gala, as well as hundreds of fashion shows, launches, and global brand activations.
After 17 years in NYC, today Hallie is based between Los Angeles and Ojai, California. She works as a brand and communications consultant, collaborating with clients across fashion, luxury, wellness, and lifestyle to evolve their brand strategy, clarify positioning, and build resonance with the right audiences. Her approach is individualized, intuitive, and grounded in experience — designed to help brands unlock their unique magnetism and move with clarity, confidence, and connection.
